Initial Ideas

These are thought showers and first hand drafts about what is going to be included in my magazine and a possible layout for each page.

Digital Mock Ups

Here is my first digital draft of my front cover for my music magazine. The image is of Katy Perry and I would like to replicate her style to use for my pop artist. I would like the image to be set as the bakground like this image is and have the feature headings going around the image and the mast head on either side of the head.



This is my first digital draft of my contents page. I kept the artist the same as the main cover as she is going to be the in the double page spread. I also put the feature articles into one box and then the regular articles into another box. I then have two pictures from other parts of the magazines with their page number on.



This is my first digital of the double page spread. I have chose a different picture of the same artist that is on the front cover and the contents page as this is what I would like to do with my image. I have put the article on the left hand page and the picture on the right hand page because of what I found out in my market research. I have an enlarged quote on the picture because the picture is the most eye catching thing on the double page so having a quote on it will make the reader want to read the article.

Price and Releases

After doing my audience research I have decided that my magazine will cost £2.00 and it will be released bi-weekly. This is because my target audience will be students at the age of 15-24. Because they are either in full time education or if they do have a job they will be on mimumum wage they will not have a lot of spare money to spend on luxuries like magazines. I will produce my magazine bi-weekly because then it will save the audience money because it will only be costing them £4 a month and they are more likely to spare £4 rather than £8

Target Audience

I am going to target a niche audience . A niche audience are the way in which the media and its audiences are separated into smaller segments, each of which have different tastes, concerns and interests. This means that advertising agencies can sell their products to their appropriate audience.
Demographics
Audiences can be classified into groups using quantative data about gender and socio-economic groups which is their profession, class and income. Age is usually grouped like this:

• <15
• 15-24
• 24-35
• 35-55
• 55<

They are also grouped into male and female.
S.E.G
The National Readership Survey's social grades are used in market research and advertising. They are based on income and profession

• A- Higher managerial, administrative or professional = 3%
• B- Intermediate managerial , administrative or professional = 15%
• C1- Supervisory or clerical, junior managerial, administrative or professional = 23%
• C2- Semi skilled manual workers = 28%
• D- Semi skilled and unskilled manual workers = 18%
• E- Casual labourers, unemployed, state pensioners = 13%

Pyschographics
This is a system for measuring consumer's beliefs, opinions and interests. This system gathers psychological information which are called IAO variables, which stands for interests, attitudes and opinions.
VALS
VALS stands for value life styles. There are four main categories that are subdivided into nine lifestyles:

• Groups driven by needs- survivors and sustainers
• Groups who are outer-directed- belongers, emulators and achievers
• Groups who are inner directed- i am me, experientals, societally conscious
• Groups who are outer and inner directed- integrated

My target audience age range will be 15-24. I have directed my magazine at this age range because I think that people at this age tend to listen to the radio and watch the television a lot as they tend to be students and therefore would have an interest in pop music as it is played on a lot of radio and television channels. The S.E.G group I will be targeting E, this is because students are in this group. For the VALS I will be targeting the groups that are outer- directed. This is because I want my magazine to be stereotypically represented and this group of people follow the stereotypes.

Market Research Analysis

After analysing three pop music magazines I have noticed that there is a niche in the market for a magazine based purely on pop music.
Front Page- I will use the conventions of a magazine by having a masthead, issue number, price, main image as the background, main headline, house style and feature headings
Contents Page- I will use the conventions of a contents page by having two seperate sections which will be features and regular articles. I will have two to four images on the page and they will have the page number on them. The article headings will all have a quote underneath from the article to interest the reader. Also the house style will be carried on from the front cover
Double Page Spread- I will have the left hand side page as the article and the right hand page as the main image of the artist. Also it will have the same house style as the front cover and the contents page

Market Research- Rolling Stone Magazine

Language- The masthead of this magazine is Rolling Stone magazine and it covers the top of the magazine. A few of the letters are covered by the main image but because the magazine is widely recognised it does not confuse it's target audience. The house style of the magazine is very plain as the colours of the font are grey, black and white. The font of the headlines are all the same. The main image on the magazine is a long shot if Katy Perry sat on a bed. This is a very controversial shot as she is showing a stereotypical pop artist image as she is not wearing a lot but then the headline is about sex and then has a religious side. Also she is sat on a bed but the room is white and white is usually a sign of purity which also contradicts itself.
Institution- The Rolling Stone magazine is published by Wenner Media and is published once every two weeks at the price of........
Ideology- The image on this magazine is a stereotype image of a pop artist because of the what the artist is wearing but then it goes against the stereotype because her story is not just about sex, it is about religion aswell.
Audience- The audience of Rolling Stone magazine is readers of a wide age range because it focuses on mainly pop music and actors but then it also has articles about politics which varies its audience.
Representation- This magazine represents pop artists in a conventional way as she is being shown as a sex symbol




 



Language- The house style has been carried onto the contents page as the font and the colour of the font is the same. On the other hand red has been added as another font colour and as the background to the heading of the contents page which does not fit in with the rest of the house style. There are three pictures but the middle one is bigger. This could suggest that the story behind this picture is the main story. The pictures all have relevance to the story behind them and they all have the page number written in the corner. It includes the conventions of a magazine by having a section for features and a section for monthly items such as reviews. They also have quotes under the stories so that the audience gets a preview of the story and entices them to read on.
Institution- The contents page will have been made by the same publishers as the front page as they are from the same magazine.
Ideology- This contents page is giving out the message that the magazine is unique as the pictures on it are very different to each other and that it does not use the same house style as the front page.
Audience- The contents page will have the same audience as the front cover as the audience buy the magazine to read all of the magazine
Representation- The contents page does not carry on the representation of the front page as there are no pictures that portray pop artists as sex symbols. Instead it represents a more acoustic and natural side of the music industry.







 

Language- The house style is carried on from the contents page as there is a red stripe down the middle of the page and the font and colour of the text is still the same. On the left hand side of the page is the article and the right hand side of the page is the picture of the artist. The article itself is not very long as the headline of the story takes up just under half of the page.
Institution- This double page spread will have been produced by the same publishers as the contents page and the front cover as they belong to the same magazine.
Ideology- The picture is a long shot of the artist and is taken from below which makes him look superior and powerful and at the time when this article was written the public looked up to John Lennon and The Beatles
Audience- The audience will also be the same as the front page and contents page as they are part of the magazine and the company want the audience to read all of the magazine.
Representation- The image on the double page spread represents pop artists very unconventially as it is a very natural and plain picture









Market Research- NME Magazine



Language- This magazine has many of the conventions of a magazine on it. It has a masthead which is NME that is in red writing with a white outline. It has a house style that consists of a few fonts and then a colour scheme that consists of white black and red. It has a main headline that looks like it has been cut out of a newspaper and stuck on to it like a ransom note. It also has a quote from the main article above the main headline. It then has feature headings along the bottom and the top of the magazine and also in circles at the right hand side of the magazine. The main image is a close up of Lily Allen wearing a checkered shirt. This fits in with the style of the headline because it makes her look rebellious and the headline which looks like a ransom also shows signs of people rebelling.
Institution- The magazine has been produced by IPC Media and is published weekly at the price of £2.30
Ideology- The message this magazine is giving out is that it is not fitting in with the stereotype of pop music and being perfect and neat which is why they have a picture of Lily Allen because she is known to be very outspoken and is the opposite of a 'normal' pop artist
Audience- This magazine is aimed at people that like to think they do not fit in with a stereotype, possibly more aimed at the age of 16-24.
Representation- The main image is going against stereotypes of pop artists as she is not made up to look pretty and perfect but she has a punk edge to her. This could show that she is rebelling against stereotypes and is trying to be an individually styled pop artist.



Language- The house style of the magazine is carried on to the contents page. It consists of the same fonts as the front page and the same colour fonts which are red, black and white. The main image is about the main article and it gives you a brief description about the article and the page number of the article. At the bottom it advertises the magazine by telling people that they can save money by subscribing to the magazine. The articles are in different sections based on what they are about. They have the reviews which will be in every edition of the magazine and then the features like the band index and the news.
Institution- This page will also have been produced by the same publisher as the front cover as it belongs to the same magazine which is why the house style is carried on.
Ideology- The contents page tries to give out a good message about the rest of the magazine because if the audience do not like the look of the contents page and can not figure out what it is telling them. then they will not continue looking through the rest of the magazine because they will presume the standard will be the same.
Audience- The contents page targets the same audience as the front cover
Representation- The contents page carries on the representation of the first page because it is not set out neatly, things overlap and titles are slanted which shows that they are not being stereotyped.




Language- The house style of the magazine has been brought into the double page spread as some of the writing is in black, red and white. They use a quote from the article as the headline and they do it in the same style as the front cover. They use an intriguing quote to get the audience interested and make them want to read the rest of the article. The article is on one page and the picture is on the second page. The article itself is quite short as the the headline takes up over half of the page.
Institution- The double page spread has been published by the same publishers that made the contents page and the front cover as they belong to the same magazine
Ideology- The main image is Lily Allen with her hands on her hips and her head on a slant but looking at the camera. This gives off a message that she is proud that she is different and she is not going to change to fit in with everyone else
Audience- The target audience is the same as the contents page and the front cover
Representation- The image and the article represents the genre of pop music very unstereotypically and are trying to put out a new image for pop artists.