Target Audience

I am going to target a niche audience . A niche audience are the way in which the media and its audiences are separated into smaller segments, each of which have different tastes, concerns and interests. This means that advertising agencies can sell their products to their appropriate audience.
Demographics
Audiences can be classified into groups using quantative data about gender and socio-economic groups which is their profession, class and income. Age is usually grouped like this:

• <15
• 15-24
• 24-35
• 35-55
• 55<

They are also grouped into male and female.
S.E.G
The National Readership Survey's social grades are used in market research and advertising. They are based on income and profession

• A- Higher managerial, administrative or professional = 3%
• B- Intermediate managerial , administrative or professional = 15%
• C1- Supervisory or clerical, junior managerial, administrative or professional = 23%
• C2- Semi skilled manual workers = 28%
• D- Semi skilled and unskilled manual workers = 18%
• E- Casual labourers, unemployed, state pensioners = 13%

Pyschographics
This is a system for measuring consumer's beliefs, opinions and interests. This system gathers psychological information which are called IAO variables, which stands for interests, attitudes and opinions.
VALS
VALS stands for value life styles. There are four main categories that are subdivided into nine lifestyles:

• Groups driven by needs- survivors and sustainers
• Groups who are outer-directed- belongers, emulators and achievers
• Groups who are inner directed- i am me, experientals, societally conscious
• Groups who are outer and inner directed- integrated

My target audience age range will be 15-24. I have directed my magazine at this age range because I think that people at this age tend to listen to the radio and watch the television a lot as they tend to be students and therefore would have an interest in pop music as it is played on a lot of radio and television channels. The S.E.G group I will be targeting E, this is because students are in this group. For the VALS I will be targeting the groups that are outer- directed. This is because I want my magazine to be stereotypically represented and this group of people follow the stereotypes.