Market Research- NME Magazine



Language- This magazine has many of the conventions of a magazine on it. It has a masthead which is NME that is in red writing with a white outline. It has a house style that consists of a few fonts and then a colour scheme that consists of white black and red. It has a main headline that looks like it has been cut out of a newspaper and stuck on to it like a ransom note. It also has a quote from the main article above the main headline. It then has feature headings along the bottom and the top of the magazine and also in circles at the right hand side of the magazine. The main image is a close up of Lily Allen wearing a checkered shirt. This fits in with the style of the headline because it makes her look rebellious and the headline which looks like a ransom also shows signs of people rebelling.
Institution- The magazine has been produced by IPC Media and is published weekly at the price of £2.30
Ideology- The message this magazine is giving out is that it is not fitting in with the stereotype of pop music and being perfect and neat which is why they have a picture of Lily Allen because she is known to be very outspoken and is the opposite of a 'normal' pop artist
Audience- This magazine is aimed at people that like to think they do not fit in with a stereotype, possibly more aimed at the age of 16-24.
Representation- The main image is going against stereotypes of pop artists as she is not made up to look pretty and perfect but she has a punk edge to her. This could show that she is rebelling against stereotypes and is trying to be an individually styled pop artist.



Language- The house style of the magazine is carried on to the contents page. It consists of the same fonts as the front page and the same colour fonts which are red, black and white. The main image is about the main article and it gives you a brief description about the article and the page number of the article. At the bottom it advertises the magazine by telling people that they can save money by subscribing to the magazine. The articles are in different sections based on what they are about. They have the reviews which will be in every edition of the magazine and then the features like the band index and the news.
Institution- This page will also have been produced by the same publisher as the front cover as it belongs to the same magazine which is why the house style is carried on.
Ideology- The contents page tries to give out a good message about the rest of the magazine because if the audience do not like the look of the contents page and can not figure out what it is telling them. then they will not continue looking through the rest of the magazine because they will presume the standard will be the same.
Audience- The contents page targets the same audience as the front cover
Representation- The contents page carries on the representation of the first page because it is not set out neatly, things overlap and titles are slanted which shows that they are not being stereotyped.




Language- The house style of the magazine has been brought into the double page spread as some of the writing is in black, red and white. They use a quote from the article as the headline and they do it in the same style as the front cover. They use an intriguing quote to get the audience interested and make them want to read the rest of the article. The article is on one page and the picture is on the second page. The article itself is quite short as the the headline takes up over half of the page.
Institution- The double page spread has been published by the same publishers that made the contents page and the front cover as they belong to the same magazine
Ideology- The main image is Lily Allen with her hands on her hips and her head on a slant but looking at the camera. This gives off a message that she is proud that she is different and she is not going to change to fit in with everyone else
Audience- The target audience is the same as the contents page and the front cover
Representation- The image and the article represents the genre of pop music very unstereotypically and are trying to put out a new image for pop artists.